How to Do Keyword Research for SEO
Given how important keyword research is, it’s hardly surprising that we’ve written a lot about it already. But reading through tons of posts and trying to piece everything together yourself is hard work, especially if you’re new to this SEO stuff.
That’s why we wrote this guide. It runs through a proven keyword research framework that you can easily adapt to your website and goals. This is the same framework we used to grow our blog traffic to over 700,000 monthly search visits in just a few years.
What are keywords?
Keywords are the words and phrases that people type into search engines. They’re also known as search queries or “SEO keywords.”
What is keyword research?
Keyword research is the process of finding keywords that you want to rank for in search engines. It’s about understanding what potential customers are searching for and how.
It also involves analyzing and comparing keywords to find the best opportunities.
Why is keyword research important?
Keyword research is the only way to figure out what people are typing into search engines. You need to know this to avoid creating content about topics that nobody is searching for. Lots of website owners make that mistake, and it’s likely a big part of the reason why 90.63% of pages get no traffic from Google.
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